WHY PARADIGM PURE?

Our Story

New beginnings are often disguised as painful endings.
Lao Tzu – Philosopher

Co-Founder and CEO Sophia Michel, couldn’t have imagined that the ill health that made its sudden appearance on an otherwise ordinary September day in 2012 – the physical pain and mental anguish that ensued, the unwanted dependence on family for her daily requirements, the loss of her job and career as a college lecturer and her independence as a woman, mother and wife could have ever been an elaborate disguise to a new beginning, but oh, it was!

Having sustained medical injuries from the very medications prescribed to help the debilitating illness; and given no viable options by her medical team aside from more attempts at masking the pain with ever increasing prescription drugs, bringing with them a plethora of life-threatening side effects, Sophia gave her own meaning to the term ‘Physician Heal Yourself’ and her role as independent health researcher began.

From the depths of this life-altering experience, Sophia galvanized the enthusiastic creative, marketing and technical support of family and Paradigm Pure Health was birthed!

We are a family run business and a one-stop shop for attaining health in body, mind and soul. Our aim is to help people experience the empowerment of a shifted paradigm – away from the prevailing and conventional paradigm of sickness – to an awareness of the natural brilliance of body, mind and nature to allow and experience abundant health. How?  

We work with clients through consultation, education, and coaching. We utilise cutting-edge bio-communication health scanning technology to help take the guesswork out of making health decisions and to shift stuck and damaging perceptions, we source and manufacture pure organic health products and we provide access to your very own education portal on to help you develop and maintain a Healthy Body, Healthy Mind, a Healthy You!

It’s never too early or late to work toward being the healthiest YOU!